BY TOVIN LAPAN
For California-based travel advisor Cate Caruso, much of spring and summer was a depressing slog through her catalog of dedicated clients. As the Covid-19 pandemic closed borders and shuttered travel, she was stuck in a rut of cancellations and rebookings.
“I was going over the travel plans I have with clients that can be three and five years out, and we were rescheduling this year’s trips and pushing everything else back,” said Caruso, owner of True Place Travels. “After a while the conversation started to turn. They were sick of talking about what’s canceled and what they can’t do, and they wanted to start thinking about what’s next. In the last six weeks or so I’ve seen a real uptick in people looking for those long-term, bucket list items.”
Encouraged by what she was hearing, Caruso reached out to clients and “planted some seeds” for future, epic travel plans, then waited to see what they would yield.