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Those planning travel want to hear from agents, study says

By Jamie Biesiada |Nov 09, 2020

Consumers want to travel again, and they want to hear from their travel advisors, according to the results of a survey from Global Travel Collection (GTC), Internova Travel Group’s premium and luxury business division.

“There is a huge opportunity for all of us out there; however, we must stay vigilant and communicate as much as possible,” Angie Licea, president of Global Travel Collection, said Monday morning during a GTC virtual conference titled “Elevate the Journey.”

She said GTC surveyed more than 1,000 of its travelers and found that 64% were dreaming of travel and 34% have started planning their next trip or have already booked it. Fifteen percent of those who were polled said they are not currently planning travel.

“Most importantly, they want to hear from you,” Licea said to the travel advisors watching the conference.

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